Our Industry

The EU’s digital ambition to drive innovation, economic growth and progress means Europe’s games ecosystem will play an increasingly vital role.

Video games represent one of Europe’s most compelling economic success stories, and a rapidly growing segment of its creative industries. Europe’s games ecosystem has spawned generations of technological and creative talent that continues to set new standards in innovation, artistry, and immersive storytelling.

No other form of creative expression so uniquely combines technical and artistic disciplines in ways that allow audiences to actively participate in the story, as video games.